An observed site

usatoday.com

Scanned April 14, 2026

On usatoday.com, 280 trackers watched you load the homepage — drawing from 36 distinct third-party origins across 4 of seven categories.

Trackers observed

280

Unique origins

36

Requests, untouched

401

with no blocking

Requests, defended

349

52 fewer after blocking

One voice per tracker

Click anywhere to listen

The shape

AdvertisingAnalyticsConsentContentEmailEmail+Fingerprint

Each site has a unique shape. This is theirs.

Category breakdown

Who is watching, by what they do.

Advertising
27
Analytics
4
Consent
0
Content
2
Email
3
Email+
0
Fingerprint
0

The loudest

Top ten trackers on this site.

  1. 01

    taboola.com

    Fetch · Script · Image · Ping · XHR · Document

    116
  2. 02

    adsafeprotected.com

    Script · XHR · Image

    51
  3. 03

    googlesyndication.com

    Document · Script · Image · Fetch

    28
  4. 04

    doubleclick.net

    Script · Fetch · Image

    12
  5. 05

    google.com

    Script · Stylesheet · XHR · Document · Fetch · Image

    9
  6. 06

    amazon-adsystem.com

    Script · XHR · Fetch · Other · Document

    8
  7. 07

    criteo.com

    Fetch · Document · Script · Other

    7
  8. 08

    adnxs.com

    Image

    4
  9. 09

    adtrafficquality.google

    XHR · Script · Document · Image

    4
  10. 10

    brandmetrics.com

    Script · Fetch

    3
These were caught by the strict list, but slipped past the one most browsers use.

Missed by the recommended list

  • taboola.com 116
  • googlesyndication.com 28
  • doubleclick.net 12
  • google.com 9
  • amazon-adsystem.com 8
  • yahoo.com 2
  • pubmatic.com 2
Scanned April 14, 2026 How this was measured →
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